.New Delhi: Reliance Retail considers to expand Superdry into the athleisure portion which will position it in straight competitors along with leading sportswear companies like Nike, Adidas as well as Asics.Last year, the British fashion company had actually inked a shared venture deal along with Reliance Brands for the purchase of Superdry's intellectual property resources in India, Sri Lanka, and Bangladesh for u20a4 40 thousand (almost 405 crore at that time). Superdry's invasion in to the athleisure segment in India will certainly be actually an initial for the company internationally, with numerous outlets readied to level across India. Originally, the firm will certainly offer clothing, and also eventually shoes after protecting BIS accreditation." The business has been servicing a retail layout for athleisure items, which has actually witnessed a rise sought after considering that the pandemic. It could consume French merchant Decathlon also with huge layout establishments, while Superdry sporting activities will be actually mid-size stores," pointed out a store operator familiar with the development.Reliance Retail did not react to ET's queries.Sales of leading sporting activities companies have run over the last 2 years, driven by boosting awareness regarding physical fitness as well as rising demand for athleisure damage. Along with a population of much more than 1.4 billion, India is just one of the fastest-growing and also most extensive global markets for sportswear and also footwear companies.Most international brands have been about in the country for greater than two decades and also have expanded by means of collaborations along with cricket and also various other featuring activities. The newer candidates, however, have been positioning themselves as comfy lifestyle and regular sportswear companies. India is actually viewing enhancing rate of interest in sporting activities including kabaddi, soccer, beach ball, hockey and badminton.Superdry got in the nation in 2012 in collaboration along with Dependence Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL has relationships along with private manner companies in segments like luxurious, bridge-to-luxury and high-premium as well as high-street way of living like Armani Swap, Burberry, Bally, Canali, Diesel-powered, Gasoline, Hugo Supervisor, Hamleys and also Jimmy Choo, Valentino and Balenciaga for the Indian market. Reliance Brands also got plaything retail store Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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